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Business Studies

 

Vision

Colchester’s Academy vision is to nurture students, offering all a learning experience and curriculum that is broad, balanced and relevant. We believe that it should engage and challenge students, enable each of them to fulfil their individual potential and equip them with the requisite knowledge, vocabulary, and cognitive skills required in an ever-changing and increasingly demanding world. 

The curriculum is structured to provide a comprehensive understanding of business skills and practical education that focuses on equipping students with a full range of transferable skills such as communication, problem solving, research, presenting, and project management.  

Business students quickly learn to relate their subject knowledge to real life experiences and to use creative and critical thinking, analysis, and evaluation to understand some of the business and marketing decisions we observe in our local, national, and international markets. This will prepare learners to develop independence and confidence in using these skills for further study of qualifications in the enterprise, marketing or business sector. 

Our curriculum is planned and sequenced to ensure our students are progressing year on year and getting the flavour of topics in GCSE as they progress through to :

  • utilises Rosenhine’s Principles of Instruction through our teaching pedagogy.
  • use and application of key vocabulary in each topic.
  • use retrieval practice to build upon prior knowledge and develop students' long term memory.
  • use questioning and modelling to extensively teach new concepts and develop cognitive skills. 
  • Scaffolding will be used to support students on complicated tasks, coupling with stretch and challenges as they develop confidence in every lesson.
  • Coursework units promote independent learning, self motivation and organisation.
  • Use opportunities throughout KS3 and 4 to develop their extended writing skills. 

 

Key Stage 4

All students will study the compulsory units of:

  • R067 Enterprise and Marketing Concepts
  • R068 Designing a Business Proposal
  • R069 Market and Pitch a Business Proposal

Students will acquire a broad range of business and entrepreneurship skills and knowledge to prepare students for the world of work and further study through the curriculum focusing on these three units above. Creativity and independent learning will be encouraged. Students will be given time to explore a range of businesses and organisations and how they have developed products and marketing strategies.

 

Year and Subject - Year 10

Topics Covered:

Autumn 1

  • R067 (TA1) Entrepreneurial characteristics; risk and reward
  • R067 (TA2) Market research; data; market segmentation
  • R068 (TA1) Market research; sampling , research tools; review market research
  • R068 (TA4) Financial viability

Autumn 2

  • R068 (TA2) Identify customer profile
  • R068 (TA3) Design mix, review and finalise design
  • R067 (TA4) Marketing mix; advertising medium; promotion
  • R068 (TA5) Risks and challenges

Spring 1

  • R067 (TA3) Cost, revenue, profit and loss; break even
  • R068 (TA4) Financial viability
  • R069 (TA1) Branding, opportunities and threats
  • R069 (TA2) Promotional plan and materials

Spring 2

  • R068 (TA5) Risks and challenges
  • R068 NEA Assessment submission
  • R069 (TA3) Plan and pitch a proposal

Summer 1

  • R067 (TA4) Marketing mix; advertising medium; promotion
  • R069 (TA3) Plan and pitch a proposal
  • Mock Revision

Summer 2

  • Exam Practice and Recap

 

Year and Subject - Year 11

Topics Covered:

Autumn 1

  • R067 : Exam revision

Autumn 2

  • R067 : Exam revision
  • R069 : Project Review

Spring 1

  • R067 : Exam revision
  • R069 NEA Assessment submission

Spring 2

  • R067 : Exam revision

Summer 1

  • R067 : Exam revision

Summer 2

  • R067 : Exam revision

 

comp and business curriculum map 2023 24 ks4.pdf

 

 

Useful Links

Title

URL (link)

GCSE Bitesize

https://www.bbc.co.uk/bitesize/examspecs/zhrphbk

Business Ed - Supporting Business Education

https://www.businessed.co.uk/index.php/home/theory/camnat-public/camnat-theory-notes-2022-public#r067-enterprise-and-marketing-concepts

OCR Marketing and Enterprise flash cards

https://quizlet.com/gb/456220829/ocr-marketing-and-enterprise-flash-cards/

Seneca Learning

https://senecalearning.com/en-GB/

 

Specifications

Title

URL (link)

Cambridge Nationals in Enterprise and Marketing

https://www.ocr.org.uk/qualifications/cambridge-nationals/enterprise-and-marketing-level-1-2-j837/